Start here. Eighteen lessons, one idea.
Pick one audience, build around it, and help them well. Each lesson is a written version of a video in the free course, with one thing to try this week.
Start here
Choose your niche
A real estate agent's guide to choosing one audience, building around it, and being the person they remember when it's time to sell.
Read the lessonBe the favorite, not the fool
How to tell whether you are a family's first choice or just one of several people they are gathering information from, and how to earn trust first.
Read the lessonIf I were starting today
What one DFW broker would do first with little money: learn the process, use free records, serve out-of-area executors, and stay consistent.
Read the lessonYour website and search
Build your web presence
What 21 years and three website platforms taught one DFW broker about choosing a niche before building pages.
Read the lessonBe the answer in AI search
How answer-first pages, consistent facts and structured data can help people and AI tools find and quote your work.
Read the lessonFind your content gaps
A five-step audit of Google and AI answers for the questions in your county, so you write pages where families still lack a clear, local answer.
Read the lessonLetters and conversations
Write letters people read
A simple three-part formula for letters to families in a hard situation: who it's for, a hook, and one clear offer.
Read the lessonHow a letter system works
A plain-English overview of how Brew Letters organizes leads, matches letter templates to each situation, and keeps rounds of mail on schedule.
Read the lessonStories that inspire the hire
Why a short, true story helps families trust you, and how to tell one in a letter or a video without crossing a line.
Read the lessonThe art of conversation
How to connect first, ask for permission to send something helpful, and follow up with families in probate and other hard situations.
Read the lessonConsistent opportunities
How to organize probate data and match your timing to three kinds of personal representatives: same address, local, and out of area.
Read the lessonFind opportunities
Know your lead types
A plain-English map of the kinds of situations that create a need for help with a house, and how to start with just one or two.
Read the lessonOpportunities on the MLS
How to build a daily MLS search using keywords, and how to contact listing agents and share listings with buyers respectfully.
Read the lessonStay visible
Social media and the video system
Why helpful video works for families and attorneys, and a nine-step system for turning one video into a full set of pages and posts.
Read the lessonRetargeting the right people
How to build a social media audience on purpose, using the data you already have, and show them helpful content instead of listings.
Read the lessonSystems and balance
Automate the follow-up
How a CRM can route new leads, run action plans, and keep you in touch so no one falls through the cracks.
Read the lessonTools you need
A short list of the tools that matter for a niche business: a CRM, file storage, MLS access, a dialer, and a simple weekly rhythm.
Read the lessonA balanced life
A simple seven-part daily check-in for the habits behind a sustainable career, from feelings and faith to fitness and fun.
Read the lessonPrefer to watch?
Every lesson is also a video in the free course on YouTube.
Watch the free courseWant help applying a lesson?
Book a 21-minute coaching call and we'll work on your niche together.
This lesson is educational. Results depend on your niche, your effort, and your follow-up. Nothing here is legal advice, and nothing here promises leads, listings, clients, or income.