Free, educational resources

Who's your niche?

Plain-English lessons for the people who serve families in probate and estate transitions: real estate agents, attorneys, paralegals, and local vendors.

21 yearsin Dallas-Fort Worth real estate
1,700families helped and homes sold
280probate estates closed

Choose the path that fits you.

Each path is built around what you do and who you help. The lessons are free.

Real estate agents

Pick one audience and build around it

Niche, website, mail, and follow-up, step by step.

For agents
Attorneys

Help families understand the process

Educational pages and interviews built around the questions your clients ask.

For attorneys
Paralegals

Know the steps families go through

Checklists and guides that make the process easier to explain.

For paralegals
Local vendors

Be part of a clear, helpful process

Estate sale companies, cleanout crews, CPAs, and others who support families.

For vendors

What you'll learn.

Lesson 1

How to choose a niche

Why one audience beats everyone.

Read it
Lessons 4 and 5

Websites and AI search

Build for one audience and write pages that answer real questions.

Read it
Lesson 7

Letters people read

The WHO formula: who it's for, a hook, and one clear offer.

Read it

See all lessons

Questions? Let's talk.

Book a short call and we'll go over what could work for you.

Book a call(817) 767-0020